The Faculty of Fine Arts & Architecture - Branch 4 organized a conference entitled “Artificial Intelligence and its Concepts”, presented by Dr. Nijad Abdel Samad.

The conference highlighted the importance of AI as a powerful and effective tool capable of enhancing human creativity in the field of design and conceptualization.

Dr. Abdel Samad stressed that AI cannot replace the human touch in formulating creative concepts, as this touch is still needed to produce rich, creative and accurate concepts.

The conference concluded that AI can be seen as an essential partner in the creative process, enhancing the quality and originality of design concepts if integrated in a balanced way with traditional creative methods.

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