Center MINE in partnership with LIBAN-L'Oréal organized an introductory session to the L'Oréal competition at the Faculty of Economics & Business Administration - Branch 1.

During the session, students learned about the L'Oréal Brandstorm competition organized by L'Oréal Group for young people, which aims to help them develop entrepreneurial skills, gain experience in the field, and network with senior professionals.

Participants learned about the details of the competition, selection criteria, project requirements, team formation, different areas of innovation, the competition timeline, and the step-by-step registration process. The session focused on the benefits of expert training, presentation opportunities at L'Oréal's Paris headquarters for local winners, a grand prize/job at L'Oréal, and a professional assignment in Paris.

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